"Can't Feel My Face" comes from The Weeknd's upcoming album Chapter III and is a synthy, poppy dance-esque track with some of the rhythm and soul of an R&B jam. The song was produced by Max Martin of Taylor Swift fame, and is a departure from Abel Tesfaye's (Weeknd's real name) usual style which is generally overtly R&B. (Think of his "Earned It" from Fifty Shades of Grey and of his "The Hills," which both feature the slow methodical melodies associated with R&B.) More than those songs, "Can't Feel My Face" seems a direct appeal to mainstream pop.